How can I drive more traffic to my site?… That’s the question of the day. So many people want to know the answer to that question and I’d like to share a few tips to help you do just that… drive traffic to your website. Keep in mind that this list is in no particular order and there are numerous other ways. These are just a few.

1. Ezine Advertising. This avenue allows you to advertise your site in somebody else’s online newsletter. Ezines share news, updates, and website promotions to its visitors. Make sure you advertise in ezines that are targeted to your specific niche. Be sure to keep in mind that prices can vary widely depending on the niche and subscriber base of the ezine you want to advertise in. Another alternative you may want to consider is writing articles applicable to your site, and offer them for free to other newsletter owners. Make sure that they include the resource box that links back to your site in exchange for providing their site with free quality content.

2. Blogging. Make your blog interesting, and don’t be afraid to be yourself. Find other blogs in your realm of the market, and make genuine, useful comments. If used properly this can build a good relationship with blog owners. Most blogs will allow you to add a link back to your own site, but make sure not to spam other sites and constantly promote sales pitches. This is a very big turn off, and will give you a bad name quickly. Update your blog often, and at the very least 2-3 times per week if you want readers to stay tuned. Last but not least, add a RSS feed to your blog so that readers can be notified when you post anything new.

3. Building a List + Autoresponder= Must have. If you want to spin your wheels then don’t start building a list. It will surely kill you in the long run because how can you afford to throw money away? What if you have another product that goes hand in hand with a product you launched that did quite well….How are you going to tell all those people about it? Simple…build a list, and make sure they are receiving good, quality content along with occasional promotion. If you can’t produce the autoresponder content, get someone to help you write the content or pay someone. Make a note to not always give your good quality content away for free because that is what your subscribers will become used to, and it will be almost impossible to get them to purchase anything from you because they will expect to continue receiving good, quality content for…..Free!

4. Pay-Per Click. If you have the money to spend, you can market your site via pay-per-click search engines like  Google Adwords, Yahoo! Search Marketing, and Microsoft ad Center which are indeed the three largest. FB PPC  is slowly stepping into the picture and may be a force to reckon with soon. If you have never experienced pay-per-click advertising, be prepared to experience a learning curve, and don’t get frustrated to the point of giving up. The old saying “practice makes perfect” does apply, just keep that in the back of your mind. In case you are unfamiliar with pay-per click advertising, it allows you to bid on keyword(s) phrases relevant to your site/target market and your cost will vary.

Following these simple techniques can help drive traffic to your website. There are tons more great traffic ideas like squidoo, hubpages, facebook, twitter, classified ads, video marketing, safelists, but the one’s discussed above are a few to get you started. Hope this tidbit of information puts you on the right track to increasing your web traffic.

To Your Success,

Nikki Blassingame

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