The Best Article Marketing Strategy for Online Marketers
Have you ever thought that the article marketing strategy is a complete waste of time, it doesn’t make sense or you simply don’t know how to do it? If either scenario describes you then let me shed some light on the proper way to use article marketing and hopefully get you some results using this easy online marketing technique.
The first thing we are going to look at is the benefits of article marketing, and what it can do for you:
- Build your credibility and expert reputation
- Provide fresh, new content to your readers
- Offer free publicity for you and/or your business
- Offer a solution to a specific problem
- Provide backlinks to your website when done properly
- Increase search engine rankings
- Provide targeted traffic
- Build a profitable mailing list
So as you can see the article marketing strategy that I am going to share with you provides great benefits.
The myth that you must be a writer is not true when it comes to article marketing. Take me for instance, I don’t profess to be a writer, but I know how to get my point across in my articles. I struggled for the longest time on what to write about, and this one simple technique called “Research” helped fix that.
So here is the plan…
Step 1. There are several ways to do your research. I will share two ways with you…
Option 1 is to go to Google Alerts and set up an account. Your search term is the keyword(s) that people would be using to find your product or service in your niche. What would they type in to find what you have to offer? Ex: Dog Training, Train dogs, etc. When you set this service up, you will receive email updates alerting you about the latest relevant Google results (web news) based on your topic entered. You will possibly be able to see what your competition is doing and the latest on what’s going on in your industry.
Option 2 is to go to EzineArticles.com and type in the keyword for your niche or product. You will want to open up several articles on your niche and read them. Thoroughly research what you are about to write on and outline what your article will discuss.
Step 2. You are going to find keywords for your article. There are several free tools for this. You can use paid keyword search tools, but I have been doing just fine using the free tools. One of my favorites is Google’s Keyword Search Tool because it allows you to enter keywords for analysis or a website URL (great if you want to analyze your competition). There are tons of opinions on how many searches a keyword should have per month. I say, between 3,000 and 8,000 global searches.
For Example: You may be searching for “ONLINE MARKETING”. That is a broad keyword and has a lot of competition with 823,000 global searches per month. This is well over the recommended search numbers so you will need to narrow it down even further. Lets try… “ONLINE MARKETING SOLUTIONS”… this has a monthly global search volume of 5,400, which is perfect.
Now that you have your keyword…
Step 3. You will want to use this keyword in the title of your article. Now, your article should be between 300-500 words and make sure you use the keyword in the first sentence of your article. You will also want to use your keyword sparingly throughout your article, at least 3 times and no more than 5 times if you chose to write 500 words. I also suggest bold, underlining and/or italicizing each instance of your keyword.
This is an easy 3-step process using an article marketing strategy that works. Don’t forget to put your keyword in the resource box of your article. Last but not least, you will want to submit your article to the top 5 article sites:
http://www.ArticleDashBoard.com
Make sure not to blatantly copy articles from websites or article directories and just repost them with your information. This is stealing and you should not do this. Instead, write your own articles from the knowledge that you gain during your research. I hope that you enjoyed the best article marketing strategy for online marketers.
Now go ahead and get to work and start writing some articles!
Your Smart Wealth Mentor,






